header picture one

December 15, 2007


"Imagine a Child Wanting Food More Than Toys” – New Billboard Campaign Captures Need

NORTH TEXAS FOOD BANK CALLS FOR COMMUNITY SUPPORT
THIS HOLIDAY SEASON

Organization Facing Increased Demand from Agencies Feeding Working Poor & Homeless

WHAT: Coverage opportunities to report on North Texas Food Bank’s (NTFB) holiday fundraising campaign; the organization’s work to supply local shelters, soup kitchens, food pantries, and after-school programs; and upcoming events and ways supporters can give back this holiday season.

WHY: Demand from local member agencies up 17% compared to this time last year. Food and freight costs are already $400,000 higher than this time last year. If distribution continues at this pace, the Food Bank’s purchasing budget will be expended by March 2008. Even a small donation helps – NTFB agencies can feed 5 people with every $1 donated.

UPCOMING EVENTS & COVERAGE OPPORTUNITIES

Sat, Dec. 15, 2007  Treats of Christmas – NorthPark Center (Neiman Marcus corridor) –
10am-7pm Handmade cakes, pies, cookies and other confectionery delights created Chef James 9am-2pm by premier local NTFB Chef James Williams, chefs/The Texas Chefs Association. A portion of the proceeds benefit the NTFB’s Operation Frontline nutrition and education program. 

Participating groups include: Adams Mark Hotel, Abacus/Jasper’s, American FoodService, Art Institute of Dallas, Central Market, Cheesecake Royale, Daddy Jacks, Dallas Country Club, Del Frisco’s, Dessert Dreams, DoubleTree Campbell Center, El Centro College, Embassy Suites Market Center, Fairmont Hotel, Four Seasons Hotel, Gaylord Texan, Hilton Anatole, Hotel Crescent Court, Hyatt Regency Dallas, La Duni, Marriott Quorum, Mercury Grill, Milestone Catering, Nick & Sam’s, Northwood Club, Petroleum Club, Randy’s Steakhouse, Renaissance Dallas/Richardson Hotel, Richardson Hotel, Sevy’s, Signature Bakery, Spice of Life Catering, III Forks, and U.S. Foodservice

*North Texas Food Bank – 4500 Cockrell Hill Road – Dallas, TX 75236  – www.ntfb.org

Daily Opportunities      
Agencies lining up to pick up daily food orders NTFB*

Volunteers sorting and boxing food

New billboards: multimedia holiday fundraising campaign

On-site visuals: warehouse system, demonstration of how much food $5 contribution will buy, Chef James’ kitchen, & more

# # #

North Texas Food Bank
4500 S. Cockrell Hill Road
Dallas, TX 75236 - 2028

CONTACTS:
Colleen Townsley Brinkmann
Chief Marketing Officer
Office (214) 347-9594
colleen@ntfb.org

top back to media releases